ANDY WARHOL MOVES THE FACTORY INTO THE NEIGHBORHOOD
In 1968, Andy Warhol moved his studio/superstar social club, The Factory, from East 47th Street to 33 Union Square West, across the street from Max's Kansas City. The new location had large shoes to fill: the former Factory was known for its orgies, rampant drug use, and spectacular art collection.
Warhol decided to make the Back Room at Max's his home away from home. A place of respite for himself and his superstars. Warhol made famous the completely neglected Back Room which was known for its Blood Red ambiance:
Warhol's cohort Glenn O'Brien said, "In one corner was a big Dan Flavin fluorescent sculpture, which bathed the room in a reddish light, earning it the nickname ‘Bucket of Blood'. In the opposite corner was the round table, a black vinyl banquette. Like the Round Table at Camelot, this table ruled the roost. This is where Andy sat."
Warhol and his entourage called the "Bucket of Blood" home. It become a safe-haven for the artists, musicians, addicts, models and important people.
"It was exciting but anonymous. Jim Morrison could gently nod into oblivion behind his shades, sitting with Nico without anybody asking for autographs. Even Janis Joplin was treated like a lady." said Glenn O'Brien.